Printable Creations | Simple Yet Significant
“Make it simple yet significant.” -Don Draper This quote is from the show Mad Men, a show set in 1960s New York and looks at the world of advertising at that time. This idea of “simple yet significant” is powerful in advertising and design in general. Designs don’t have to be in your face and covered in different elements. Sometimes having the bare minimum is more powerful. Look at Apple’s advertising and logo. Everyone instantly knows it is Apple based on that simple apple logo, clean white background, and black text. If you see a swoosh, you automatically think Nike. Make it simple yet significant.
"Simple yet significant" can also apply to life. The simplest act can many times have the most impact. Just smiling as you walk down the street and saying hi to strangers can make a person’s day without you even knowing. Keep this in mind as you finish the week strong. Make it simple yet significant.
Each week I design and post a new Printable Creation that will be available for free to my readers. You can subscribe below to get this week's and all future Printable Creations in your inbox every Wednesday.
Creating the Creation
Tools I used: blob brush, pen tool, rectangle tool
I decided to experiment with screen recording as I worked so you can watch some of the refining process.
Inspiration wasn’t coming as easily as I worked on this quote. I started with a sketch and started refining it as you can see in the video above. I knew I wanted the word simple to be thinner and then make significant stand out more. This started as doing each letter in "significant" a different style, but that was going to be too busy since I wanted to stick to the theme of the quote. By making it thicker, I made it stand out just as much in a simpler way.
I used the pen tool to draw “simple” so I had better control of the width since I could just change the stroke size. After increasing the blob brush size, I redrew "significant" thicker. Then I decided to change the words "make it" and "yet" to cursive so I redrew those too. Now time for color. I really like aqua so I started there and then had the idea of putting the big stripes behind the two main words. But then the top and bottom were too empty so I added slightly thinner strips to fill in. I stuck with the aqua color scheme and made the stripes a darker aqua. Hope you enjoy this week's Printable Creation!
Each Printable Creation will only be available until the next Wednesday when I post a new printable. But the printable won't be gone forever! Once a new week rolls around and I post a new printable, I add the previous printable to my Etsy shop.
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