Karen Lynch Merch

Karen already had some merch items in a store, so we decided that Chapter 1 was the best package for her. Between the two of us, we brainstormed and discussed different ideas and landed on 6 main designs that ranged from specific quotes from her books to character and couple based designs. I brought those design ideas to life and provided her with all the files she needed to print those designs on products.

The designs are a mix of hand lettered designs and font based designs with hand drawn illustrations. The imagery used in the couple designs were a lot of fun to come up with as we discussed what represented each couple.