Kay L. Moody Merch

Since Kay already had a store set up, we decided that Chapter 1 was the best package for her. But Kay wasn’t sure what designs she wanted to offer. I came up with some suggestions and then during the brainstorming session, we discussed the different ideas and landed on 6 different designs that ranged from specific references to her books to more genre and bookish designs. I brought those design ideas to life and provided her with all the files she needed to print those designs on products.

The designs are mostly all hand lettered. The illustrations around the lettering were a lot of fun to play with and tie into her books.